Common myths about your SEO strategy in digital marketing

There is a host of myths out there that can put people off giving search engine optimisation a try. Today we’re going to debunk some of the most common SEO myths.

1. SEO never works and it’s simply a scam

If anyone ever says this to you, then they are lying. It certainly does work and is not a scam. This myth usually originates from those people and business who have attempted SEO for a short period of time and expected instant results, thus concluding that it doesn’t work and they shouldn’t have wasted their time.

SEO takes time, it’s not instant and is actually slow and a slightly tedious process that requires lots of investment of your time and effort. The results are completely worth it, however. Not only does it help to build your ranking in search engines naturally, it also offers you the opportunity to gain quality backlinks and the opportunity to create engaging and valuable content that your audience will love and find useful. If you find a company offering you the opportunity to be on the first page of Google instantly, then that is undoubtedly a scam and will actually lead to penalties from Google.

2. All keywords need to be included in the title

There is lots of confusion over the use of keywords. What ones you should use, when they should be used and how frequently they should be used. When you conduct your keyword research you’ll find lots of keywords that you will want to rank for, but they will vary in their level of competitiveness and some are more important than others. Lots of businesses make the mistake of keyword stuffing and Google actually has an algorithm that will detect this and penalise you. The general rule is, if it doesn’t read well to you, then it won’t read well to them.

3. Google isn’t fussed about user experience

Google does care. That’s why they’ve created and implemented many safeguards to protect the user experience. They are focused on ensuring that visitors to a website find exactly what it is they have searched for, without jumping through hoops and that their experience is positive. Google actually uses user experience as a ranking factor when it comes to SEO.

If you’re interested in more information on a comprehensive SEO package, get in touch with us today.