Why building a great-looking website is key to unlocking new clients

The 2020 COVID pandemic might have forced many businesses and consumers to rely more heavily on e-commerce than ever before, but for many businesses, a great-looking website has always been a vital shop window. Here’s why:

First impressions count

With the decline of footfall on the nation’s high streets, plus the death of traditional paper business directories, a web page is very often the first contact a potential customer has with a business. That’s why, as a business owner, you need to make sure your website design and development is good-looking, puts across the right information quickly, and is simplicity itself to use.

If your company’s website looks awesome but doesn’t tell your customers what you do, what you sell or the service you provide, you’ve lost them. Equally, if your website doesn’t catch the eye immediately, your customers will very likely go elsewhere.

A good-looking and well-designed website builds confidence in your brand

There’s a great opportunity with your business’s website to showcase your expertise in the trade, services or products you offer. So as well as the core offerings of your business – a homepage, product pages and the like – you can offer all sorts of extras. Maybe it’s a blog on the daily life of your business, or perhaps it could be a series of tutorial videos about how to use your products or services. Content like this makes the customer feel as though they’re getting something extra and that you have great expertise to offer.

For many businesses, a website is the one and only shop window

Depending on what type of business it is that you run, you may not have a physical shop or showroom that’s open to the public at all. If this is the case for your business, your website and e-commerce offering could well be absolutely vital, as it’s the only way for you to be able to show off everything you do. Building a slick-looking, easy-to-use website will help you get across the essence of your business to potential customers and why they should shop with you or use your services.