Can your ideal customer find your website?

You might have the best website in the world, but if your ideal customers can’t find it, you’re not going to get the sales you need. At Excalibur Digital, we are passionate about helping our clients to get the web traffic they deserve from the customers that really matter, so here are a few things to consider.

Who are your ideal customers?

Identifying your target customers is an important part of any business plan, but it is also vital that you do this for your website too. Think about their age, gender, income, interests and what they are looking for when they search for your product. You might have a couple of different target customers! This information will be a huge help when you’re building your website, advertising on social media, completing a competitor analysis or planning an online marketing campaign.

How can you reach them?

Now, you need to consider how your customer uses the internet, where they look for products and what they are specifically searching for. Do they use search engines or a social media platform like Facebook Marketplace? Will they phone you to place an order? If that’s the case, it’s important that your phone number is clearly listed for those clients. Are they looking for quotes? Make sure you have a form for a free quote.

What are they looking for?

Think about the reasons your target demographic would love your products or service and what unique offering you can provide. A great website needs to be optimised for search engines (SEO), but you should also try and target the keywords your customers might be looking for. This might include things such as ‘quick delivery flowers’ for customers who need a fast service or ‘organic children’s clothing’ for customers who like to shop ethically.

Get in touch

If you’re not getting the web traffic that you need from your website, our team of website design and development experts are here to help! We can optimise your website so the right people find it and boost your online performance, so call Excalibur Digital on 01622 535331 today.