Fundamentals of monitoring website performance

Your website is the face of your business. For many new potential customers, this will be their first introduction to your company, and therefore it is essential to understand how your website is performing, and what factors to look out for when monitoring your website.

However, understanding exactly what factors to consider is difficult, and often depends upon the specific nature of your website. However, our experts at Excalibur Digital suggest there are three main factors which always need to be monitored to ensure customers get the best possible experience.

1. Website uptime

Often the most important indicator of your website, the uptime measures the amount of time your site is up and running without any network or connectivity problems. Not only will downtime cause you lost revenue and fewer conversions of potential clients, it will also give your company a bad reputation, so it is vital to ensure your website is up and running as much as possible.

2. Time To First Byte

The most common way of measuring the speed of a website is the Time To First Byte, which checks how long it takes for the website to send a request to the host server, the server generating the response, and the response being sent back to the client. As over 40% of internet users give up on a website that takes more than three seconds to load, it is important to ensure your website is functioning as quickly as possible.

3. SEO

SEO, or search engine optimisation, is a commonly used way of organically increasing the number of visitors to your website by increasing your placement in returned results by search engines such as Google and Bing. As search engine algorithms are frequently changing, and many companies are investing in SEO content, it is vital to monitor the keywords and other key SEO components within your website to check they are still relevant and working for you.

At Excalibur Digital, we pride ourselves on offering website consultancy for your company. Having years of experience in dealing with companies of all sizes from a wide range of industries, we are confident in our abilities to help you. For more information, please contact us today.