Is poor website performance slowing your business growth?

If you want your business to have an online presence in today’s age, you need a website. Any old website is not good enough, however, as a poorly optimised website that doesn’t perform can actually damage your business growth. Did you know that poor website performance is actually enough to turn customers away? You do now, and Excalibur Digital are here to help you avoid it ever happening to you.

What is poor website performance?

Poor website performance can take a number of forms. Most often it will be in the form of webpages taking a long time to load, elements not loading correctly, or any interactive aspects of your website displaying wrongly. It can be caused by a number of things, but is usually down either to poor website design and development, or simply not updating your website often enough.

How can it harm your business growth?

Technology has made shopping quicker, easier, and simpler for many people. For most, shopping online is something that is done primarily for the convenience that it offers. Customers craving convenience and a quick shopping experience are simply not going to have the patience to sit there and wait twenty seconds for your homepage to load. They will leave your website and shop elsewhere.

You also need to think about the brand image that you’re projecting with a poorly performing website. It’s no different to having a crumbling and dirty physical storefront. You wouldn’t want that, but it gives the impression your business is behind the times and is struggling. A poorly performing website actually gives the exact same impression to your online customers. It shows you’re either unwilling or unable to invest in technical development, both of which are bad news for your brand image.

Improving website performance is easy and affordable

Avoiding these problems, however, is both easy and affordable when you choose the services of a dedicated web development team. At Excalibur Digital, for example, we have a great deal of experience in streamlining and updating the websites of businesses just like yours, to make them faster, more responsive, and far more secure. For more information, contact Excalibur Digital today.