So, you’re a local business that sells products or services within a particular area. Your main focus is on, for example, ‘waste collection in location’. Unlike other large, national or worldwide businesses, you can’t rely on generic keywords. If you can’t rank for a variant of a keyword and location, you’re less likely to get […]
Search engine optimisation, or SEO, quickly became a buzz-phrase when the opportunity to advertise online grew in popularity. There are paid SEO solutions which should be used as part of an effective digital marketing strategy, but there are also opportunities to maximise SEO organically, to help increase the visibility of your website and help you […]
At the end of the day, there is one core reason you develop eCommerce capabilities within your website, and that is to drive sales. This means that having put in tonnes of design work, you need to ensure that your product pages are able to convert as well as possible and give your business the […]
Businesses tend to focus on Google when developing their SEO strategies. This makes sense, because Google is the largest search engine in the world: nearly three quarters of all searches are conducted through Google. However, it’s important not to ignore potential customers who may be using other search engines. Luckily, here at Excalibur Digital, we […]
If you own and run any kind of eCommerce store, then no doubt the favourite sorts of customers you get are the free ones. Of course, you can use Facebook advertising or Google advertising, but this means decreasing your margin for every product you manage to sell. Running an effective eCommerce SEO campaign means your […]
Backlinks, also often referred to as inbound links or incoming links, are formed when another website publishes a link to yours. It’s called a backlink because it points back to the linked page. It’s a term you’re likely to hear often when you’re talking about SEO and making your website climb through the rankings of […]
Picture the scene; you have a beautifully designed website, it has your company colours, your logos and all your information… But it simply isn’t performing. There’s no use in having a website that looks pretty but is not serving its purpose. If your website doesn’t seem to be performing, then take a look at the […]
The wind of change blows strongly through website design, which is continually evolving in line with emergent technology, client demands and consumer tastes. At this point in 2017, it’s an apt juncture at which to look back at the first six months of the year, and pick out four trends which have come to the […]
Regardless of what industry you operate in, having an effective online presence is crucial to business success. With the prolific use of the internet, your website will be how most potential clients or customers first engage with your business. In addition to advertising your brand, it’s essential that your web design is complemented by useful […]
An e-commerce store is an essential component of a modern business’s website. Today’s consumers expect to be able to order products and services online and may ignore businesses that expect them to visit physical outlets. Furthermore, the quality of your e-commerce facilities can have an impact on your SEO efforts and your website’s conversion rate. […]