If your business’s website is fairly successful and attracts a high volume of web-traffic, unscrupulous rivals might attempt to undermine it using negative SEO. As a result, you need to recognise that part of your search engine optimisation process should involving countering this insidious form of attack. But what exactly is negative SEO and how […]
An increasing proportion of website users are accessing pages using mobile devices. In fact, since November 2016, mobile devices have overtaken desktop devices when it comes to accessing the Internet. As such, mobile optimisation should not be considered an optional extra for a business website. Google and mobile-first indexing Google’s announcement that they are adopting […]
Software for businesses has been around for a long time. Programs like MS Access have played a vital role in the daily running and reporting required for any busy company.. As with most things, time can take its toll and your once powerful software package now requires more TLC than you have to spare. Is […]
As you are probably aware, keywords are one of the most crucial components of any search engine optimisation campaign. Search engines compare the textual content of your site to the search terms entered by web users to decide if how relevant your site is to each search. The more relevant your site appears to be, […]
Can’t decide on a web hosting company? Before you buy, there’s a couple of things you need to take into consideration. Here’s a list of the main points we think are important when selecting your website hosting company. Support Your initial research should tell you whether a hosting company has an excellent support service in […]
Email marketing is often an underrated form of digital communication. If used in the right way, email marketing can help you to achieve real results from your business – you just need to know how to ensure your emails are as effective as possible. Here are five great ways to get attention with your email […]
If your EC2 virtual private server instance performance has suddenly dropped off a cliff edge then it may be worth checking the ‘Average Write Latency’ metric. This metric shows the time it takes to write to your hard drive. The lower the latency, the faster the write, the sooner your server can move onto something […]
How your website performs can mean the difference between a successful campaign and one that doesn’t quite hit the mark. If your user’s journey through your website isn’t a pleasant one the chances of them converting through your website are significantly decreased. Your website is your most important online sales team member; so we’re sharing […]
If website performance isn’t already one of your biggest concerns, then the remainder of 2017 should be dedicated towards it. Your website, like anything else in your business, is an asset and one that needs constant nurturing to succeed. Making sure that it is performing well does come part and parcel with your ongoing success […]
There’s a lot of buzz around content marketing at the moment. Should your business be getting involved? What is it, what does it involve, and what benefits will you enjoy? Old trick, new clothes? Like many new buzzwords, content marketing is a new term for something that’s been around for a while. But it’s been […]