Entries by Richard Wilkins

How to build a compelling brand using your website

Brand building and website building go hand-in-hand. A compelling brand with a drab website will fail to capture the imagination of potential customers. In the meantime, a compelling website without a strong brand may succeed, but this success will have limits. How can you build a compelling brand using your website? 1. Use a professional […]

The importance of accessibility in your website

Website design and development is driven by striking user interfaces and clever user flows. One important aspect of the development of websites, applications, and mobile applications which is often overlooked and downplayed is accessibility. It is important that your website or application tailors to a person who has a kind of disability, whether that be […]

Blogging tips for businesses

If you have a business, you might find that a blog can help a lot with marketing – even more so than social media accounts. However, it’s important to write a blog in the right way; you want it to be a really valuable resource to your readers. Here are some great blogging tips for […]

Three top tips when designing your website

In the modern world, your website is usually the first thing your customer will look at. So a company’s website needs to not only entice the customer to visit it but also needs to keep them looking at it. So what are the three things to remember when building and managing your website? 1. Mobile […]

What trends could 2021 bring in web design?

2020 has been quite the year for all business owners around the UK. With 2021 coming up quickly, now is a good time to look ahead to what the next 12 months might bring. This is especially true for website design and development. As your website is crucial to maintaining a positive online presence and […]

4 tips to improve SEO for your business

Search Engine Optimisation, or SEO as it is more commonly known, has become a vital part of internet technology in the last decade or so. Running an e-commerce business successfully is very difficult to do without taking SEO into consideration, so much so that many people working in digital communications are making a career from […]

Keeping your website in trim

There’s a great anecdote, told by the world’s most famous cockney, Michael Cain, about one of his many wild nights out on the town during the heady 1960s nights in ‘Swinging London’. The revelling crowd included one Vidal Sassoon, then known as one of London’s most expensive hairdressers, and a big favourite with the hippest […]

Digital communication is something your business can’t afford to ignore

Whatever your industry, and regardless of how large or small your business is, it is absolutely essential to fully understand – and subsequently utilise – the power of digital communication. Businesses are continually realising that they must embrace digital technologies if they are not only to survive but thrive going forwards. From accounting to stock […]

Why is website performance so crucial?

If you are considering having a website designed, there is a lot to think about. Getting it right is crucial in today’s business world so it attracts consumers online, rather than putting them off. One vital factor to focus on is how any site performs. But why is this so important? Consumers value it This […]