As online turf wars continue to increase and new sites are launched, it might be that time to rethink your content marketing strategy. Online businesses must meet specific requirements and invest in SEO to stand the chance of ranking higher in search engines like Google. Online business developments must always stay on top of current […]
Making the best use of the internet is hugely important for any business. If you don’t maximise things like the load and response times of your website, you are missing out on the opportunity of gaining a significant advantage over your competitors. Most SMEs choose shared hosting The majority of SMEs tend to go for […]
A content management system (CMS) does exactly what it says on the tin: It helps manage your content to enhance your website performance. More specifically, it allows you to manage and maintain your website without endless amounts of technical knowledge. Each CMS available on the market comes with its own characteristics. The ‘best’ one depends […]
How customers browse, share and shop online is constantly changing. As a business running an ecommerce store, it’s important to keep ahead of the game to make sure you stay relevant and continue to grow throughout 2020. Here are five trends to incorporate into your sales and marketing strategy this year. 1 – Programmatic advertising […]
Disability charity Scope has launched its Big Hack campaign. Scope is working to make the digital world more accessible for disabled people. If you’ve not considered it, now is the time to think about web accessibility. Is your website accessible? What does accessible mean? – How can you tell if your website’s accessible? Data suggests […]
Did you know that website speed is now officially one of the search signals Google uses when ranking websites for SEO? With this in mind, it’s easy to see why a slow website can compromise more than just the user experience. If you’re looking to make sure your site is fully optimised for SEO, try […]
It’s a fact that it’s never been easier to start a business, with thousands being founded each year in the UK. But with this lower barrier to entry comes increased competition, especially in the digital space. But don’t worry, so long as you focus on the right tactics, your business can not only survive but […]
Google is ever busy tweaking its algorithm and keeping SEOs and website owners on their toes if they want to be at the top of the search engine results pages. In the last few years, two important aspects have materialised that have a major impact on how you optimise your website and create your content: […]
The post-Christmas sales are a great time to increase your online eCommerce site’s revenue. However, in order to ensure that your sales bring in the maximum revenue possible, you need to ensure that your SEO has received an appropriate update in line with the season and the sales. Any mistakes here could end up costing […]
If you own or manage a business, you are doing so in the midst of a digital era which seems to be almost all-encompassing. But are you using all the digital tools you could be benefitting from? Digital communication apps are one of the gifts which this era has presented us with, and in this […]